Gold prices rose by Rs110 to Rs19,770 per ten gram in the national capital today, on emergence of retail buying amid firming trend in overseas markets. Silver held steady at Rs36,100 per kg on reduced off take by industrial users. Market analysts said gold prices reached attractive lower levels after a steep fall of Rs425 in the previous session, propelling fresh buying for the ongoing festive and marriage season. Besides, firming trend in overseas markets also helped the recovery in gold prices. Gold in global markets, which normally sets a price trend on the domestic front, was trading higher by 0.04% to $1,346.70 an ounce. The gold of 99.9 and 99.5 per cent purity staged a strong come back and rose by Rs110 each to Rs19,770 and Rs19,670 per ten gram respectively. Sovereign followed suit and gained Rs50 to Rs15,900 per piece of eight gram. Silver held steady at Rs36,100 per kg on reduced off take by industrial users. However, weekly-based silver rose by Rs115 to Rs35,655 per kg, on fresh buying support from speculators. Silver coins were trading by Rs100 higher to Rs36,000 for buying and Rs36,100 for selling of 100 pieces.

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